Ten things we betcha didn’t know about Juice!!
1. So, who is Juice TV?
Juice TV is New Zealand’s premium music channel.
Juice TV is a 100% family owned television network employing nearly 20 young New Zealanders and 3 seasoned professionals.
Juice TV are the most successful independent television network in NZ, operating purely on advertising revenue for 13 years and have since reached iconic status with over a generation of New Zealanders growing up with Juice TV.
Juice TV is a proud champion of local talent and the New Zealand music scene.
2. Who watches Juice TV?
According to Nielsen Media Research Panorama Q2 07 (Apr - Jun)
• 903,000 people aged 10 plus watch Juice TV – that’s 26% of Kiwis
• There are 595,000 frequent viewers who watch monthly
• There are 331,000 hard-core viewers who watch weekly
Every week we get ….
• 210,000 10-34 year olds. (That's nearly one in six 10-34 year olds)
• 123,000 13-24 year olds (That’s 32% of 13-24 year olds in our catchment)
• 145,000 30 + year olds (Juice TV appeals to New Zealanders of all ages)
…tuning into Juice TV
Hard-core Juice TV viewers have a 50/50 gender split, while monthly viewers have a slight male skew (56% male/44% female).
Juice TV is available to up to two million viewers on the Sky digital platform, and is one of the top reasons people subscribe to the SKY Network.
Juice TV also broadcasts free-to-air in the Auckland region on the UHF frequency freely available to a catchment population in excess of 1.1 million viewers.
Juice TV is not only in thousands of New Zealand homes – you’d also have seen Juice TV in clubs, bars, retail, dairies, hair studios, business receptions, and food outlets, universities, gyms and fitness centres around the country.
3. So wats dwn wit th peeps thse dyz? If you don’t understand that, then you need to talk to us, because we do…
Music is a reflection of current trends fashion and culture. Youth are interested in music television because it reflects the world they live in, how they are communicating, as well as mirroring forms of expression and aspirations. Because we know music we can tell you how to best communicate with youth.
Half of Juice TV’s audience is aged between 12 and 34 which is nearly 450000 young punters.
Other things we can tell you about the hard-core Juice TV Viewer:
On average, they spend 9.5 hours online per week compared to only 8.3 hours online for the average Kiwi. When they’re online they like to keep in touch with friends, research school or uni assignments, listen to music, play games, shop and much more
Thirty four percent have been to a CD or music store in the last month compared to only 18% of average Kiwis!
They are at least 20% more likely than the average Kiwi aged 10+ to have been to
• A live music concert (23%)
• A free concert in the park or beach etc (19%)
• A sports event: including regional events (15%), national (14%) or international (21%)
….in the last year
We also have another loyal bunch of “young at hearts” that are over 35 and continue to tune in. Music is the elixir of youth after all…
4. Why do companies advertise with Juice TV?
• We don’t have ad breaks; we only have short pauses to talk about GREAT brands, products and promotions.
• Brands receive unprecedented exposure to the youth market in an authentic and credible way.
• Juice TV’s brand partners enjoy a unique non-cluttered advertising environment which is delivered through a maximum of 3 x 30 second ad spots per 15 minutes
• For targeted and strategic ad placements and campaigns
• The Juice TV team are experts in the likes and loves of the youth market
• Juice TV will help you test and measure the results for advertising and marketing spend, to optimise your Juice TV experience.
5. Can Juice TV help us make a TV advertisement?
Damn strait we can!!
Juice TV has state-of-the-art production facilities to create advertisements, business presentations for AGMs and promotional material, including animation, editing, video production, copy-writing, creative and voiceovers. Juice TV is a One Stop Shop. What ever you need, we can produce it.
6. How does advertising work on Juice TV?
Juice TV can strategically place your 60”, 30”, 15”, 10”, and 5 second TVCs (television commercials) to best connect with your target demographic.
Juice TV also provides a variety of integrated marketing solutions for your brand through alignment with music events, product placements, presenter adlibs on Juice TV, competition fulfilment, licensing and merchandising.
You are the expert on your brand. Juice TV will work with you to offer unique and exciting solutions which will support your key communications and marketing objectives, on time and within budget.
7. Why should I be advertising with Juice TV?
Because we get results and we understand our market. We know how they think, how they talk, what they want and can advise you the best way to communicate with New Zealand’s youth.
If you want great results like Coke, Jim Beam, Smokefree, Wrangler, Starbucks, Vodafone, Bacardi, Jane Iredale Cosmetics, Mr Vintage, Beauty on Demand, Urban Angel, Music Works, AUT, Kiwi Bank, Te Mana, NZ Police, Wespac, Alize, Telecom, Apple, Warehouse, Universal, Warners, EMI, Billabong, Clearasil, Export Gold...and so on and on ....then come and see us.
Whether your budget is $2 000 or $200 000 we have an advertising or integrated marketing package to fit your objectives and can also help test and measure the results.
8. What sort of music events does Juice TV get involved with?
Juice TV is MUSIC so we get involved with as many music events as we can. Zoo Music, Mercury Rising, Sound Splash, Ragamuffin, Groove in the Park, Big Day Out, Splore, Ohakune Mardi Gras, Queenstown Winter Fest, Fall Out Festival and loads more.
We also support up and coming New Zealand musicians by helping promote their concerts and new releases through “Juice TV Presents” promotions.
We also hold a number of primo events during the year including Juice TV’s New Zealand Music Month showcases in May which celebrate our nation’s up and coming talent
AND of course there’s THE notorious and infamous music event of the year - the Juice TV Awards. Held in October every year, this strictly red carpet affair is the ONLY New Zealand music television celebration decided by public vote. Supported by hundreds of industry movers and shakers, the Juice TV Awards presents an opportunity to align your brand through product sampling, category sponsorships and naming rights.
9. Is Juice TV on the web?
Better believe it! We know our key audience is on-line A LOT so on the 27th July 2007 Juice TV launched an innovative new channel – Juice TV.com
In order to provide the most effective marketing mix for our clients, our groundbreaking interactive website takes on line communications to the next level. Featuring
• presenter delivered introductions,
• exciting on air promotions such as voting platforms,
• forums
• streaming
• up-to-date news
• archived interviews
• live performance and
• show content on demand
There’s not much juicetv.com can’t do. It will even feed the dog if you ask nicely…
Clients can choose from a range of marketing solution including banner advertising, web-only activations and promotions, web page sponsorships and direct links to other websites.
We have 21, 000 Kiwis logging on every month to find out the latest and greatest, so talk to us if you want some of that one-on-one web action.
10. If I wanted to advertise on Juice TV how long would it take to get on air?
• We recommend securing your TVC flights at least 2 months in advance to ensure spot placement and availability.
• We need at least 10 working days produce a TVC for you.
• Special promotions need to be booked three months in advance to ensure pre production and creative time lines are met.
• We can put together a tailor made integrated marketing strategy for you within two weeks.
• If you need a quick-fire turnaround then don’t dismay because if it is physically possible we will do our best to beat your deadline.
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